NATHY TANNER
PRODUCT DESIGNER & GROWTH DESIGNER
NT
I’m a data-driven Product Designer with a deep passion for the merge of human behavior, technology, and business.
With over a decade of experience spanning design, marketing, and business, I bring a well-rounded perspective to my work as a Product Designer and Growth Designer. My expertise lies in managing end-to-end product development processes—from discovery to delivery—with a strong focus on both strategic vision and tactical execution.
Adept at translating complex challenges into intuitive and efficient digital experiences, my mission is to craft unique and impactful user experiences by combining empathy, continuous learning, and actionable design metrics.
02 My projects
03 EXPERIENCE
2025- CURRENT PROJECT
PEPSICO
Senior Product Designer
As a Senior Product Designer at PepsiCo, I lead UX and UI design for PepsiConnect — the company’s global loyalty and engagement platform. PepsiConnect allows consumers to earn points by purchasing PepsiCo products and redeem rewards through a personalized mobile and web experience.
Working cross-functionally with product, engineering, legal, and regional stakeholders, I design intuitive and scalable experiences across key journeys such as user onboarding, login validation, forecasting, and ordering. I also contribute to building a modular design system and driving consistency across international markets.
2024- 2025
OM30
2023- CURRENT PROJECT
BRADESCO GLOBAL SOLUTIONS
UX Design Lead
Providing strategic product and design solutions for public health management, leading the redesign of a 16-year-old software for governmental healthcare management. Heading the design team, overseeing maintenance and updates of the design system, and implementing DesignOps to improve efficiency and collaboration. Identifying opportunities for new revenue streams and value propositions while driving business growth and market expansion through improved user experiences. Collaborating closely with business, engineering, and technology teams to mitigate risks of technological obsolescence, reducing maintenance costs, and enhance system performance.
Senior Product Designer
Leading the development of innovative design solutions tailored for investment platforms serving international legal entities. Driving the creation of impactful solutions by continuously optimizing strategies based on team objectives and contextual needs. Identifying opportunities and strategically prioritizing hypotheses to maximize direct impact on key performance metrics while designing visually compelling, user-centric interfaces that align with client requirements and industry best practices.
2022 - 2025
CLARO BRASIL
2022-2023
Senior UX Designer
Leading the development of innovative design solutions for clients in the telecommunications sector, consistently delivering high-impact outcomes aligned with business objectives. Driving the creation of data-informed solutions, optimizing user engagement, and achieving a 30% increase in website access. Identifying opportunities and strategically prioritizing hypotheses to directly impact key performance metrics. Championing a culture of continuous learning and iteration through experimentation, ensuring sustained product value.
LEADS2B
UX/UI Designer
Led the development of an end-to-end commercial management platform (SaaS B2B and B2C) with a focus on Product-Led Growth (PLG) methodology. Responsible for defining and monitoring product strategy, optimizing user flows and journeys to drive key business metrics. Managed activation and product adoption metrics and additionally, led and collaborated with multidisciplinary teams to align business and design strategies, ensuring a seamless and data-driven approach to product development.
2021-2022
SUVIC
2012-2021
Product Designer
Responsible for leading the creation of a digital platform in the healthcare sector, designing and iterating user interfaces to optimize interactions and overall experience. I leveraged data and usability metrics to assess design impact, ensuring informed and strategic decision-making. Additionally, I played a key role in fostering a feedback-driven culture within the organization, promoting continuous improvement and user-centric innovation.
TNR SOLAR
Designer & Business Strategist
My work focused on optimizing service, purchase, and post-sales processes with a user-centric approach, while also contributing to business strategies that expanded and strengthened the brand’s presence in the Solar Energy market. Additionally, I developed data-driven design strategies that enhance the purchase journey and overall user experience.
CLIENTS
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